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Projection Mapping Proposal

Created for the City of Grand Rapids

Hello!

 

Thanks for taking the time to review my application for the Motu Viget "Strength In Activity" show.

I am a full-time traveling muralist with a home base in Grand Rapids, Michigan. For 2022's ArtPrize, I won first place in the Juried Vote for a monumental lakeshore ecology-themed mural. I've also been selected for several national mural festivals, National Parks grants, international airports, city-wide Historic Preservation Initiatives, over a dozen murals across Michigan, and murals in 8 states.

In addition to mural work, I am an active community organizer. I currently organize Grand Rapids' Heartside Historic Mural Festival (an anti-gentrification effort), and am the founder of the ongoing Pleasant Peninsula Festival (a fest dedicated to furthering environmental education through public art).

 

I am particularly passionate about public art's radical accessibility, its employment in combatting gentrification, and its ability to raise awareness of environmental and social issues.

Please find below examples of my research process. I've included projects created for the City of Petoskey and a recent research-based mural themed around the history of transportation in Grand Rapids.  

Thanks for your time & consideration!

Maddie

TRAVELERS

Footpaths, waterways, railroads, and the people who navigated them.

A NOTE ON MY PROCESS

My murals are all deeply informed by place; the culture of a city, the surrounding ecosystems, the geologic history of the land, and the sovereignty of Indigenous peoples. I believe that murals should honor the location in which they're made, rather than glorifying the artists who made them. For this reason, my work requires in-depth research; both academic and in the field.

 

Every element of the following designs has been intentionally selected to tell a scientifically and culturally accurate story.

The following research comes from time spent at the Field Museum in Chicago, conversations with Ojibwe colleagues, documents from the Little Traverse Bay Bands of Odawa Indians, and one incredible evening on Lake Michigan looking for Petoskey Stones with professional rock hounds.

Thanks for indulging me in sharing what I've learned!

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Travelers!

80' x 50'
Grand Rapids, MI
2024

The theme of this mural, selected over the last 3 years of the Heartside Project, is “Transportation in Grand Rapids”. “Oh no,” said I over a year ago, “this is going to be so boring. This is going to look like little boy pajamas.” But with the guidance of local historians, the GR Public Museum, the Women’s History Council, the GR Public Library, first hand accounts, and lots of niche hyper-local history books, I came to realize that transportation is not just cars and stop signs and school buses. It’s the means by which we move throughout, toward, and from the place we come home. This is not a mural about trains and canoes, but about the people who navigated them.

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Part 1 — Footpaths, Waterways, and Yakin’ the River
 

The mural (which progresses chronologically from left to right) kicks off with the first documented inhabitants of the Grand River area; the Hopewell People. The Hopewell are famous for their monumental earthwork mounds. During archeological surveys, objects like copper from the Upper Peninsula, conch shells from the Gulf of Mexico, and even shark teeth from the Atlantic Ocean have been discovered in the mounds, indicating a vast and advanced trade network. Over 2,000 years ago, the Hopewell were traversing the entirety of the midwest through waterways and footpaths, making them the first prolific travelers of these lands.



Over 800 years ago, the People of the Three Fires became the dominant cultural group of the area. These Anishinaabek peoples navigated the waters of the Owashtanong (the Grand River) and the Nayaano-nibiimaang Gichigamiin (the Great Lakes) using birchbark canoes. These wiigwaasi-jiimaanan (birchbark canoes) are incredibly advanced, durable, and a testament to the technological and artistic achievements of the Anishinaabek. Despite the attempted eradication of Indigenous culture by European colonizers, the art form of the wiigwaas jimaan persists to this day thanks to the dedication of remaining canoe builders, one of whom is depicted in the top left corner of the mural.



 

As a part of my research for this period of transportation history, I kayaked the Grand River from the Hopewell Mounds (at the west end of Millennium Park) to Lake Michigan! Along the way I met a few migratory species like steelhead trout and Canada geese, who represent migration as another form of transportation in the mural.

Part 2 — Clear Cutting, Fur Trade, and Hartwick Pines

As Europeans began to colonize the area in the 1800s, the ecology of the Owashtanong was thrown out of balance. The fur trade and lumber industries were the primary culprits of this shift. Beavers, which had been harvested sustainably by the Aniishinaabe for centuries, experienced a dramatic population dip. The white pine, which once forested almost the entire state of Michigan, were clear cut. The introduction of the steamboat onto the Grand River in 1830 played an important role in accelerating the impact of these industries. The Governor Mason was the first steamship on the Grand, and is illustrated in the mural.



Birch bark can be harvested by an experienced canoe builder without damaging the tree. The birch will grow its bark again and yield several more harvests. In contrast, the white pines of the area were logged entirely without thought to the future of the species. The shortsightedness of this practice changed the composition of our forests entirely. 



The difference in attitude between the Anishinaabe’s sustainable harvests and the French’s exploitative clear cutting is alluded to again in the clothing of the two large figures of the mural: the Ojibwe woman paddling the canoe wears a dress beaded with porcupine quills. Quills could be collected without harming the porcupine. The Frenchman driving the lumber cart, on the other hand, wears a beaver pelt suit. Several beavers would be killed for the production of a suit of this kind.



In order to better understand the history of logging in our state, I hitched it up to Hartwick Pines, one of the very few remaining old growth forests in Michigan. Even there, on the protected parcel of unlogged land, the forest is imbalanced due to human activity. When Hartwick Pines was gifted by a private owner to the state, it was under the condition that it may never be touched again. These turned out to be bad instructions, because it resulted in the repression of fire in the area. The white pines in Hartwick Pines, some of the oldest remaining in all of Michigan, will die without regenerating because their seeds cannot reach the soil; it’s too covered in unburned, uncleared detritus. When the pines die of old age, hardwoods will take over the area and the white pine forests of the Lower Peninsula will be lost to history.

Part 3 — Railways, Streetcars, and the Speed of Progress

Although water travel had been the only means of transportation in the Grand River area for thousands of years, the expansion of the railroad network in the 1860s led to the decline of steamboat transport on the Grand River. Railroads offered faster, more reliable, and year-round service, unaffected by the river's seasonal variations. The railroads connected Grand Rapids to the rest of the nation and ushered in an era of increased immigration, trade, and development.


 

By the end of the 19th century, electric streetcars had become established pillars of city infrastructure well. However, this would turn out to be a relatively short-lived endeavor; automobiles were growing in popularity. When the Great Depression hit, the city determined that it was more economically feasible to transition to busing than to maintain the streetcar lines, making Grand Rapids the second city in the nation to transition fully to automobiles.

At this point in the mural, you’ll see depicted the 6 Cherry Streetcar, which ran up and down Cherry Street right next to the mural’s location today. There’s also a woman riding one of them big wheel Penny Farthing bikes, which references the Women’s Bicycle Club of this time period. 


 

To capture the overall essence of this time in Grand Rapids history, I included two peregrine falcons. Before colonization, peregrine falcons would have been a coastal species, nesting in bluffs along the lakeshore. Urbanization led to the construction of high rise environments perfect for falcons, which were likely introduced to the area by Europeans practicing falconry. The peregrine falcon is the fastest bird on earth, which represents the unrelenting speed of technological “progress.” Their carnivorous nature represents the consumption of resources necessary to maintain this breakneck speed.

Part 4 — Automobiles, Industry, and Urban Renewal

As streetcars and railways were replaced by buses and automobiles, the infrastructure of the city shifted once again. Our roads widened, our footpaths were paved over, and parking lots began to monopolize large swaths of land. The Heartside neighborhood played an important part in Michigan’s automobile industry, with parts manufacturers in Grand Rapids supporting the assembly lines in Detroit.



Michigan played a pivotal role in the nation as a whole adopting a culture of cars. The Interstate Highway Act of 1956 initiated the construction of highways nationwide, and led to national urban renewal. Urban renewal necessitated the demolition of neighborhoods to establish the interstate system; these neighborhoods were almost exclusively low-income, minority, and communities of color. Black and Brown neighborhoods were particularly targeted for redevelopment, exacerbating racial segregation and economic disparities. Though urban renewal was a national phenomenon, it had and continues to have a resounding impact on the Heartside neighborhood, where the construction of US 131 destroyed community centers, divided families, and created a host of barriers to mobility and access for marginalized people groups.



From Father Dennis Morrow: “We don’t normally call it devastation, because something was built… However, if the devastation from the riots of the 60’s had been nearly as great as the devastation wrought by the freeway construction they would have called the riots an all out war. The amount of dwellings that were destroyed during the riots were infinitesimal compared to those destroyed during the freeway construction.“



In the mural, cars are stuck in traffic on the S-Curve of US 131. Beneath the highway, dozens of homes represent the neighborhoods that were destroyed in the name of progress. The church depicted is based on San Jose Obrero, which once served the Latin community of Heartside until its demolition. The pedestrians walking along the highway are a multi-generational Black family who represent the hundreds of people who were targeted, separated, and displaced.

PETOSKEY

Where water meets land, science meets myth, and the past meets the present.

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SOUTHWEST WALL

The Paleozoic Sea

As I began conceptualizing a mural design for the City of Petoskey, I was drawn again and again to the most iconic symbol of the area: the Petoskey Stone. I have included Petoskey Stones in several previous murals, but decided to research their history more thoroughly for this design. 

The Petoskey Stone is not a stone at all, but rather, a fossil from the Paleozoic Sea that once covered the midwest. Petoskey Stones are rugose corals (species hexagonaria, to be exact) and are indicators that our Great Lakes State once looked very different.

 

Bizarre creatures like trilobites and orthocones are some of Michigan's most ancient fossils, dating all the way back to the Ordovician Period. Later, Devonian Period predators like dunkleosteus roamed the shallow seas, sharing the prehistoric Great Lakes with a vast diversity of freshwater sharks. One ancient fish, first documented during the Triassic Period, still swims today: the lake sturgeon. Most famously of all, the Devonian coral reefs that once covered the sea floor fossilized into the state stone, the Petoskey Stone.

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NORTHEAST WALL

The Terrestrial Pleistocene

After a long gap in the fossil record (literally washed away by the seas and sands of time), we begin to see evidence of terrestrial life in the Pleistocene Epoch. Mastodons, mammoths, and musk ox dominate the land as the Laurentide Glacier retreats north, carving the Great Lakes in its wake. Stag moose and giant beavers share the rivers and forests with more familiar creatures like the white tailed deer and grey wolf. Slowly, our modern world is beginning to take shape. 

The Petoskey Stone and Lake Sturgeon bridge the gap between present and past, standing as enduring symbols at both sides of the story. But what lies in that gap? If the fossil record has been erased and science is at the edge of its knowledge, we must turn instead to myth for answers.

 

As our human ancestors have for centuries, we look to the sky (or in this case, the ceiling) for understanding...

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CEILING

Waganakising Odawak Creation Story

What lays in that mysterious gap between the Paleozoic Sea and the Terrestrial Pleistocene? According Anishinaabe lore, the answer is simple: the Earth Diver. 

After a great flood, a dark sea covered the entirety of the earth. Only the creatures adapted to water could survive, but many of them grew weary from many months of swimming. Makinaak, the Great Turtle, hoped to create dry land for his kin to find respite. All he required was a bit of earth from the bottom of the sea. Loon, Helldiver, and Beaver all dove into the depths to retrieve earth, but to no avail; the sea was too deep.

 

All seemed lost until Wazhashk (Muskrat), the smallest of all water dwelling creatures, volunteered an attempt. Despite ridicule from the more powerful swimmers, Muskrat dove into the waters. Minutes went by, then more. Hours passed, then a whole day. The animals grieved for their smallest kin, who had surely drown. When Muskrat finally bobbed to the surface, he had indeed given his life to the cause. But clutched tightly in his tiny hand...could it be? A piece of earth! He had made it! The earth was planted with reverence on Makinaak's great shell. Makinaak began to grow, and grow, until he became an entire island on which all animals on earth could find rest. 

This creation story shares similarities with many other legends from around the world. From North America, to Africa, to Siberia, to Finland — each culture shares this story of the "Earth Diver." Earth Diver myths are so common worldwide that they are classified as one of the seven primary creation myths. Though details vary, every Earth Diver myth details a primordial sea, a brave Diver (usually a bird or aquatic animal), and the creation of land born of the Diver's sacrifice.

The Anishinaabe Earth Diver story is told on the ceiling of the tunnel. Included are the three unsuccessful Divers: Loon, Helldiver (a type of grebe), and Beaver. Muskrat, the hero, has reached the floor of the primordial sea to retrieve a handful of earth. Makinaak, the Great Turtle, waits patiently on the surface of the water. 

I have included mythology in this mural design to honor the Indigenous people of Petoskey, the Waganakising Odawak.

 

In addition, the inclusion of myth reflects my own childhood growing up in Petoskey. For my siblings and I, Petoskey summers were the stuff of legend; we recall fondly our long days barefoot in the creeks, our biggest wipe outs on our bikes, hours spent rock hunting along the beach, our fleeting summertime friendships. Even as a kid, it all felt like a dream, a place that didn't exist back in the "real world" of the school year.

 

For me, Petoskey is a mythological place. It would have felt wrong to stick strictly to a scientific story of the area.

OTHER NOTES

  • The angled sections of the tunnel between walls and ceiling will be rendered as a border. On the Paleozoic Sea wall, this will include illustrations of different coral species and fossils found along the lakeshore. On the Terrestrial Pleistocene wall, I'll use illustrations of modern day plant and animal species. 

  • Both walls have animals all swimming or walking toward one specific end of the tunnel. The mural will be oriented so that each character is traveling toward Lake Michigan.

  • Makinaak, the Great Turtle, is positioned at the far north edge of the tunnel, representing each animal's pilgrimage toward Turtle Island (Mackinac Island). 

  • The piece of earth from which the whole world grows on Makinaak's back is depicted as a Petoskey Stone!

EXPERIENCE & TECHNIQUE

I am a very experienced brush painter with over five years of full time experience. I am lift certified and travel with my own OSHA-compliant harness and equipment. I have experience painting on a variety of surfaces (aluminum, brick, cinderblock, stucco, cement, etc) in a wide range of temperatures. As long as weather conditions are favorable, I have completed projects of all sizes within one week of my start date, save for one project: a 5,000 square foot mural that took me 10 days.

Below I've listed some relevant details to keep in mind as you review my proposed budget.

  • Paint: I use the highest quality exterior house paint, Benjamin Moore Aura Exterior. My oldest mural is 7 years old and is as vibrant as ever thanks to this paint. Aura Exterior runs $100/gal.

  • Sealant: I seal my murals with VandlGuard Anti-Graffiti Coating. VandlGuard is about $250/5gal.

  • Equipment: I maintain MiOSHA certification to operate lifts or work with scaffolding. I will be renting scaffolding for this project for about $300/week.

  • Square footage rate: I calculate the price of murals based on square footage. At this point in my career, with my professionalism, speed, accolades, and quality of work, my typical rate is $19/square foot. I've gladly reduced this rate considerably given my personal connection to the city of Petoskey.

  • Research and design: Over two dozen hours of research and field work are included in my square footage rate.

  • Travel: I'll be traveling from Grand Rapids to complete this work. My travel expenses are also included in my square footage rate.

BUDGET &
TOTAL BID

Square footage rate: $16/sqft at 1,700 sqft total — $27,200
Paint budget estimate: 12 gal, $1,200
Sealant: $250
Scaffolding: $300

Total bid: $29,000

RELEVANT PREVIOUS WORK

Below you'll find a few examples of my other work with their sketch stage. I find this helpful when envisioning a completed mural when all that currently exists is a sketch. As you can see, finished murals include a lot more detail, colors seem more vivid, and forms are more refined.

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